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Main Street Alliance

Main Street Alliance (MSA), a project of Business Education Fund, provides a critical small business voice for state policy campaigns. Through grassroots organizing, including in-person surveys at business locations, one-on-one meetings, and local events, they seek to understand the issues that matter most to small businesses. Their work with the Alliance will focus on paid family and medical leave, child care, and health care.

Alliance-Funded Support for State Advocacy

  • Develop specific small business mobilization plans for 3-5 states to advance paid family and medical leave and increased funding for child care. MSA will provide technical assistance that is individualized to the needs of Alliance partner organizations on the ground that are already working in coalition or on campaigns. MSA will coordinate meetings with each organization or coalition to gain a deeper understanding of the opportunities that exist to engage small business owners in policy advocacy.
  • Support state allies to implement plans and bring small businesses voices into child care and paid leave advocacy. MSA will hold regular meetings with Alliance state partners to provide technical support related to the plans developed for engaging small business owners in policy campaigns. It will provide coaching to the organizations to aid their efforts to work with small businesses — both through direct outreach and through networking with business advocacy groups. MSA may also facilitate intra-state meetings between the various campaigns/organizations to share best practices among groups working in the child care space.
  • MSA will also provide communications support tailored to the state campaign/coalition’s capacity and provide template research and educational tools that articulate the small business case for family-friendly policies, including reports, fact sheets, and related media materials.