Can better understanding Trump voters’ needs and motivations help ease polarization and advance advocacy work? Join us on December 3rd for a candid conversation with More in Common about their as-yet-unpublished polling research.
More in Common uses innovative polling and research strategies as they seek to understand the forces driving us apart, find common ground, and help bring Americans together to tackle our shared challenges. Born in the UK during the divisiveness of Brexit, More in Common now works on polarization internationally, including in Brazil, across Europe, and as of 2018, in the US. More in Common US’s early work on the Hidden Tribes of America and the perception gap that fuels polarization between Democrats and Republicans investigated the causes of our divisions, and they have been working since then to change narratives, disrupt polarization, and build connections across lines of difference.
This will be a fascinating conversation with More in Common about the still-embargoed first installment of a segmentation study of US voters. Using their innovative analytical approach, More in Common offers a segmentation of Trump voters in the US – and what the polling data showed them might surprise you. We’ll get a sneak preview of their findings and have a conversation about how advocates can use this information in our messaging, organizing, and advocacy strategy with legislators and voters.
What narratives might connect to and move different parts of the population, and where might we start looking for common ground?