Shifting Mindsets, Unrigging Systems: Using Findings from FrameWorks’ Culture Change Project to Inform Messaging and Supercharge Storytelling

Through a combination of focus groups, in-depth interviews, and a first-of-its-kind nationally representative culture tracking survey, FrameWorks has uncovered a hardening, reactionary individualism among Americans. Learn what this means for how many Americans—including lawmakers—are thinking about early childhood policy and the role of government in ensuring the well-being of children and families. What communications strategies can advocates use to activate beneficial narratives, shift mindsets, and build collective, public support for early childhood investments?

In this workshop FrameWorks:

• Shared the latest data from the Culture Change Project and what it suggests about prevalent mindsets and effective communications in the current political climate
• Offered guidance on how to support storytellers with lived experience to share their authentic stories in a way that highlights unfair systems and promotes systemic change
• Provided a space to practice evidence-based framing strategies to craft messages that effectively navigate the current cultural terrain