Odd Duck

Odd Duck is a creative consultancy specializing in storytelling for social change. Its focus is on health, advocacy, and equitable community-based solutions. Using Narrative Framing, content development, storyteller training, and facilitation tools, Odd Duck helps create lasting impact.

Josh Gryniewicz, Founder and Chief Narrative Strategist, is a national bestselling author and award-winning storyteller with over a decade of experience in nonprofit communication. In 2018, he founded Odd Duck to merge his passion for storytelling and social change. The agency’s Navigating Misinformation for Community Health framework has been shared with more than 1,000 community-based organizations. Josh has presented on Narrative Framing to the Centers for Disease Control & Prevention, the Harvard School of Public Health, and the White House.

State allies can call on Odd Duck to:

Help Develop Narrative Frameworks and Messaging for Advocacy

Odd Duck crafts Narrative Frameworks and messaging to advance policy agendas through strategic storytelling, audience insights, and policy alignment. We develop narratives that resonate with supporters, sway undecided audiences, and address opposition. By defining core narrative pillars, tailoring messages to diverse platforms, and embedding emotionally resonant, evidence-based stories, we help organizations drive awareness, build engagement, and achieve lasting impact.

Support Coalition-Building and Advocacy Through Trauma-Informed Storytelling

Odd Duck facilitates community listening sessions and provides story coaching through a trauma-informed lens, creating safe spaces for individuals to share their experiences. We prioritize empathy, respect, and consent to support and empower participants. This approach amplifies underrepresented voices, fosters trust, and enables communities to shape narratives that reflect their realities and drive meaningful change.

Counter Mis/Disinformation Campaigns

Odd Duck uses storytelling to combat disinformation with clear, relatable, and truth-driven narratives. By blending facts with human-centered stories, we create messages that build trust, counter misinformation, and inspire action. Our tailored strategies ensure organizations engage audiences authentically while protecting the integrity of their missions.

Create Narrative-Driven Content Through Strategic Storytelling

Odd Duck develops content that connects policy goals to audience values through strategic storytelling. By blending data with human-centered stories, we craft messages that inform, inspire, and drive action. Every piece, from digital media to campaigns, strengthens the overarching narrative to foster connection and advance meaningful change.

On the Ground:

In Oklahoma, advocates participated in a Narrative Framing workshop led by Odd Duck. Oklahoma Partnership for School Readiness (OPSR) gained tools to educate policymakers in a more resonant and impactful way. Ultimately, this strategic approach helped ensure a bill was written into law, despite a veto from the governor.