Conclusion

When it comes to sharing our messages, getting people to listen can feel like it is impossible.

In a world as divisive as ours is today, people tend to be more combative or more shut down when it comes to hearing new ideas.

However, throughout this guide, we have discussed the different ways to help formulate your message so that it is true to your own values and goals and does not come across as threatening to others.

People want to see that their voice is heard. When they see other messages being shared, it can be difficult not to feel as if their own opinions are being drowned out, especially in our information- dense world.

Formulating your messages with audiences in mind can help combat that and invite others to join your campaign. People connect with people, so when they see that your message is authentic, they are more likely to be drawn in and at least hear it.

Through these chapters, we have learned how to structure a narrative, identify your audiences, curate your messages, and listen and adapt to those you want to work with. Not one step is more important than the other — they all work together to create the most effective narrative possible.

Even with this process, it’s important to remember that it will take a long time to achieve your goals, and that’s OK! Rome was not built in a day, after all. If we continue to look at our work through that positive, futuristic lens and not close ourselves off from ideas or collaborations, the possibilities to help our communities and better the lives of others are endless.