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In Red States, Good Ideas Don’t Fail. They Never Had a Chance. 

By Shannon Jones,
Ohio Policymaker, Advocacy Leader, Alliance for Early Success Board Member

Some legislative proposals fail in public, on the chamber floor, after a spirited debate. 

But most don’t. 

As a former Majority Whip in both the Ohio House and Senate, my job was to count votes and understand where my colleagues stood. I often knew early which proposals had a path forward and which ones did not. Sometimes that clarity came within minutes of hearing an idea for the first time. 

In most cases, the outcome had little to do with whether the problem was real, the data was sound, or the people behind the idea were credible.

Proposals stalled because they did not align with how decisions were being made. 

In state after state, Republicans are not just in power. They are governing with durable majorities and little incentive to compromise. That reality shapes not just what passes, but what gets considered at all. 

Republican policymakers evaluate proposals through a set of practical questions. What does this cost? How does it grow over time? What obligations does it create? What risks does it introduce? 

Too often, those questions are secondary, something to address after advocates have made the case. In these environments, they are the case.

That is why many efforts stall even when the underlying idea is strong. 

The instinct in those moments is to strengthen the argument. More data. Better messaging. More compelling stories. But policymakers are not deciding between good ideasand bad ones. They are deciding whether a proposal works within the way they approach governance. 

That comes down to how it is structured. 

Take child care. For years, the primary strategy was to expand eligibility for publicly funded care. The need was clear. The case was well supported. But in a Republican-led state, that approach raised immediate concerns about cost growth and long-term obligations. 

Those concerns were not objections to overcome. They were the framework for decision-making. 

So Ohio took a different approach. Instead of expanding a traditional, open-ended program, the state created the Child Care Choice Voucher Program, a capped model that extends support while limiting long-term exposure. 

That design made the difference. 

It gave policymakers a way to act within their own constraints, and as a result, the program moved, reaching thousands of children and families who otherwise would not have access.

Most proposals do not fail because they are opposed. They fail because they never become a priority. 

Policymakers will take the meeting. They will listen. They will thank you for your time. And then they move on. 

That moment is often misread. It can feel dismissive or even intentional. More often, it simply means the proposal did not register as something they could act on. 

That is not a judgment. It is a signal. 

What I see now, working with advocates across the country, is a consistent pattern. When proposals do not move, people assume the resistance is ideological or political. They explain it, react to it, and then double down, making the same case more forcefully. 

But by that point, the decision has already been made. Not about the problem, but about the proposal. 

More data does not change that. Better messaging does not change that. Louder advocacy does not change that. 

The issue is not persuasion. It is design. 

If you are working in a red or reddening state, the question is not whether your issue is important. It is whether your approach can be acted on in that environment. 

That requires starting with how policymakers think about cost, risk, and long-term commitment, and designing within those constraints from the outset. It also requires staying in relationship with the policymakers who are willing to engage, because they are often the only ones offering a clear read on what might actually move. 

The result may be more limited or more structured than you initially envisioned. It may involve tradeoffs. 

But it is movement that can take hold and build over time. 

That is not abandoning your values. 

It is applying them in a way that produces results. 

Because in the end, the goal is not to be right. 

It is to be effective. 

 

Shannon Jones is a strategic advisor who helps organizations influence policy and lead in complex political environments. She also serves on the Alliance for Early Success Board of Directors. Previously, she served 10 years in the Ohio State House—both in the House and the Senate—where her leadership roles included Vice Chair of the Senate Finance Committee, Chair of the Senate Medicaid, Health, and Human Services Committee, and Co-Chair of the Commission on Infant Mortality. After her time in the legislature, Jones served as President & CEO of Groundwork Ohio, an Alliance state grantee, where she transformed the organization into one of the na5on’s most effective early childhood policy advocacy groups. You can reach her at her consultancy, On Key Strategies, or read more at her substack, Insights by Shannon Jones.

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