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Communications and Framing

Discussing racial disparities and their policy causes and solutions can be polarizing in many political environments. There has been extensive research, however, on ways to undertake dialogue about racial equity from a perspective that maximizes the number of people we can bring to the table.

Voices for Healthy Kids Racial Equity Messaging Guide

Racial Equity in Public Policy Message Guide

American Heart Association Voices for Healthy Kids — The intention of this guide is to advance equitable policies and conversations about structural racism. It is an update of Voices for Healthy Kids’ 2018 health equity message guide, which grew out of a request from advocates for ways to inspire decision-makers to embed equity in policy language "because equal (giving everyone the same thing) isn’t equitable (ensuring everyone has what they need)." (February 2021)

Learn more about our racial equity initiative.

Topos Racial Equity Messaging

Two Narrative Strategies: Engaging on Race

Topos Partnership — Topos Partnership, a cognitive-science and linguistics-based communications research firm has developed two new approaches designed to advance a policy agenda centered on the well-being of people of color. (May 2020)